A boutique optometrist that offers a unique selection of eyewear from all over the world.

The new shop was looking for a fresh identity that reflected it's core values.

As the centerpiece of the brand, I created a logo that lends itself to the message of Perception – modern, simple, and unique. The logo plays off an abstract take of the eye with a spiraling pattern of the "P." Alternative versions were created to accommodate different usages. In addition to a new mark, a fresh color palette was added to give a brand a modern tone.

Studio: Liph
Role: Director, Designer
Client: Perception

Perception website