Client: Perception Eyecare & Eyewear
Capabilities: Branding, Motion Design, Web Design
As the centerpiece of the brand, I created a logo that lends itself to the message of Perception – modern, simple, and unique. The logo plays off an abstract take of the eye with a spiraling pattern of the "P." Alternative versions were created to accommodate different usages. In addition to a new mark, a fresh color palette was added to give a brand a modern tone.
To give Perception a presence, a website was created. A modern, dark theme that keeps it simple with photography to show off the space.