A boutique optometrist that offers a unique selection of eyewear from all over the world. The new shop was looking for a fresh identity that reflected it's core values.


Client: Perception Eyecare & Eyewear
Studio: Liph
Capabilities: Branding, Motion Design, Web Design

Perception Logo

As the centerpiece of the brand, I created a logo that lends itself to the message of Perception – modern, simple, and unique. The logo plays off an abstract take of the eye with a spiraling pattern of the "P." Alternative versions were created to accommodate different usages. In addition to a new mark, a fresh color palette was added to give a brand a modern tone.

Perception website

To give Perception a presence, a website was created. A modern, dark theme that keeps it simple with photography to show off the space.



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