Client: Google for Education
Studio: M Booth
Capabilities: Illustration, Motion Design, Visual Design
The event was branded to have it's own unique identity. A custom typeface and color palette was created, along with a custom pattern. The pattern, which consisted of visuals linking back to education, was created to be versatile so that it could be adapted across digital and marketing material.
The pattern became the definitive visual that was carried all PDWeek material.
For weeks surrounding the event, #PDWeek visuals were posted on different Google social channels.