#PDWeek, an annual summer event by Google for Education. With the goal of helping educators learn more about Google's new online tools, how to connect with other educators, and how to get certified with Google's programs.


Client: Google for Education
Studio: M Booth
Capabilities: Illustration, Motion Design, Visual Design


The event was branded to have it's own unique identity. A custom typeface and color palette was created, along with a custom pattern. The pattern, which consisted of visuals linking back to education, was created to be versatile so that it could be adapted across digital and marketing material.

The Pattern

The pattern became the definitive visual that was carried all PDWeek material.

Social media

For weeks surrounding the event, #PDWeek visuals were posted on different Google social channels.