A fresh, visual identity system for a startup that's in the experience and activations space. Eventsa needed a flexible system that followed the original branding that could be carried across all of it's marketing material.
The solution ended We went out to create a holistic, flexible library of visual elements that could be used on varying platforms of the brand. The main one being the website. Variations of a specific illustration style was created that aligned with the tone of the original brand. Animation became an extra layer of the guide to communicate the different offerings of the company.
Role: Director, Designer, Animator