Client: Kaonou + Linh
Capabilities: Art Direction, Branding, Digital + Print
The K+L mark stemmed from the simplicity of two rings. Combined with the couple's initials, creates a solid, bonding mark. An alternative version was used to signify the beginning of the reception and after party. Colors start with the primary palette of navy and copper. Then it's extended into 4 other tones, to give the wedding a diverse, theme - outdoorsy, mountains, natural, simple, soft.
The main visuals that expanded across the wedding collateral are the illustrations. The four scenes kept with the mountain theme and also included the four parts of the wedding - location, ceremony, reception, after-party.
Printed accordion fold invitations were printed and sent out to guests. Simple card-stock folded and placed in textured brown envelopes. RSVP and wedding landing pages were created with all the wedding information.