The theme for this year was described as elegant and sophisticated. The result came from using intricate, delicate visuals that complicated the brand typeface. The lock-up was kept versatile so that it could be used in different situations. The double stroke border was another simple element that was used throughout to compliment the lock-up.
The invite + RSVP were first off the press, delivered ahead of time to attendees in print and digital format. At the ball, guests were given a program that summarized the event.