A story of small business resilience brought to life.

Camera Ready Kutz

Client: Grow with Google
Studio: M Booth
Capabilities: Creative Direction

Small Business Resilience

The resilience and strength of a small business owner is a powerful thing. Revealing that through the story of a particular small business owner was the main goal for this project. We connected with Khane, the owner of Camera Ready Kutz, to bring her story of resilience to life.

The creative kicked off with an interview with Shane. To keep things as authentic as possible, we let Shane's story guide the project from the beginning to end. Her words and voice really carried the narrative which was broken up into three main chapters.

Story-telling with comics

With audio being the guiding force, we supported the story-telling with a very familiar visual tool – comics. The comic-book theme matched up perfectly with the goal of telling Shane's story. Every detailed scene that was mentioned, was beautifully illustrated and brought to life.

The full story

Everything came together perfectly – combination of a voiceover, illustration, and motion. The full story was broken up into individual frames and shared across several digital platforms. Below you'll find all the frames composed together as a poster. Scroll down to check out the live link on Facebook to watch the full video.

Social Media

The creative was shared on Google's various digital platforms including social media. Check out one of the posts on Facebook.



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