The most difficult branding project is... your own! I've gone through multiple refreshes during my freelance career and at some point or another, during those refreshes, I would hit a creative block. Defining the different parts of myself and encompassing those terms into a single creative became quite challenging. In my head, I had an idea of what I wanted it to represent, but visualizing it always brought a stand still. Eventually, it would always fall back to a similar result that represented LP Creative.
This time around, I've concluded to something different - "LIPH"
Taking a note from my previous idea, Liph is made up of the first two letters of my first and last name instead of just my initials. By furthering my identity from my initials, Liph is a term that represents the creative aspects of my life. Whether it's a foodie liph, photography liph or designer liph.
The logo was also a step up from the previous "LP" symbol. It is made with the lower case "L" combined with the usual period that is associated with initials. By combining them, the "L" is revealed. The transitional, curved connection represents the creating, evolving note. Keeping in mind my favorite quote by George Bernard Shaw -